Founder, Digital Product Builder
Hi there!
I’m a British–Czech digital entrepreneur building scalable consumer platforms and digital infrastructure across the UK and Europe.
For more than two decades, I’ve been designing, developing, and launching digital products — from early web communities in the late 1990s to modern product discovery systems, decentralized infrastructure, and performance-driven online platforms.
Over the years, my work expanded into online marketing strategy, growth systems, campaign performance optimization, and scalable platform design.
In 2024, I won the Handshake Website Contest for creative implementation of decentralized domain technology combining strong design with forward-thinking internet infrastructure.
Josef Psurny
Originally from Prague and now operating across the UK and Central Europe, I build digital projects with long-term scalability, privacy, and structural integrity in mind.
Today, I focus on building long-term, scalable digital systems that connect brands with engaged consumers in transparent, measurable ways.
What I’m building
Sky Freebies
Product Discovery & Trial Platform
Sky Freebies is a performance-driven product discovery platform connecting brands with consumers through official trials, sampling campaigns, and free-to-start experiences.
The platform focuses on transparency, low friction, and genuine engagement — building long-term trust while delivering measurable campaign value.
Active in the UK and Central Europe, with expansion across additional European markets underway.
České aplikace
Digital Platform & Growth Systems Studio
České aplikace (trans. ‘the Czech Apps’) builds modern, scalable websites and web applications with a focus on performance, security, and long-term maintainability.
From infrastructure to deployment to growth optimisation, České aplikace operates at the intersection of product design and system architecture.
British 24
Independent Music Discovery Platform
A curated digital channel supporting emerging and overlooked electronic music, blending cultural curation with digital distribution strategy.
Easy HNS
Decentralized DNS & Infrastructure Tools
Infrastructure-focused tools for monitoring and accessing blockchain-based domain systems.
Designed for reliability, resilience, and future-ready internet architecture.




