WaaS Isn’t Just a Buzzword — It’s a Better Way to Build Your Website
When I started offering web design services, I followed the usual agency model: one-off projects, upfront quotes, endless back-and-forth, and once the site was delivered — that was it. Client happy, invoice paid, on to the next one. Sound familiar?
But over time, I started to notice a problem. Websites aren’t one-and-done. Clients needed updates. Their businesses evolved. Design trends changed. And suddenly, that beautiful site we launched a year ago started to feel outdated — and worse, unsupported.
That’s when I stumbled on the concept of Website as a Service (WaaS) — and it just clicked.
What Is WaaS (and Why It Makes So Much Sense)?
WaaS flips the traditional web design model on its head. Instead of charging a large upfront fee for a website and then walking away, I offer clients a subscription-based service that includes:
- Initial site setup
- Ongoing design tweaks and edits
- Technical maintenance and security
- Priority support
- Hosting and backups
In short, WaaS gives you a high-quality website — and keeps it that way.
You don’t pay thousands upfront. You don’t wait weeks for quotes when you need a simple change. And you’re not left managing updates or worrying if your site is secure. It’s all taken care of.
A Bit of Inspiration: Designjoy
My approach didn’t come out of nowhere. I was hugely inspired by Designjoy, a one-man design subscription service that delivers high-quality design on tap. No hourly rates. No scope creep. Just a clear, productized service with one simple promise: unlimited design, one flat fee.
Designjoy helped me see that clients don’t want process — they want results. And they want them without friction.
WaaS is my version of that idea, but tailored to small businesses, startups, and creators who need a reliable, modern website with zero hassle.
Why Productized Services Work So Well
Traditional services can feel like a black box: you’re never quite sure what’s included, how much it’ll cost, or how long it’ll take. Productized services are the opposite — they’re packaged, priced, and delivered consistently.
Clients get clarity. I get focus. Everyone wins.
How WaaS Compares to Traditional Web Projects
| WaaS | Traditional Web Design | |
|---|---|---|
| Payment | Monthly, predictable | One large upfront payment |
| Updates | Included and ongoing | Often extra, delayed, or ignored |
| Support | Built-in, ongoing | Limited or billed separately |
| Tech Maintenance | Fully managed | Usually left to the client |
| Flexibility | Adaptable over time | Rigid, often outdated within a year |
For many of my clients, WaaS just makes more sense. It’s affordable, stress-free, and feels more like a partnership than a transaction.
Who Is WaaS For?
WaaS is perfect for:
- Small businesses who want to stay current without the tech headaches
- Creators and solopreneurs who need speed and flexibility
- Startups that need to iterate quickly without blowing their budget
- Non-technical founders who just want their website “handled”
If you’re building a brand and want a site that evolves with you — not one that collects dust — WaaS is a no-brainer.
Thinking of Redesigning or Starting Fresh?
If this approach sounds like a better fit than the old-school web design model, let’s chat. You can reach out here — no pressure, just a quick conversation to see if it’s the right move for you.
P.S. If you’re into how service businesses are evolving, check out Designjoy. It’s a great example of what happens when you simplify the experience for clients and focus on value, not process.
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